Comparing Skin Care Products
Women from all
walks of life have forever sought endless beauty. The shift today, however, is that men are
also doing the same. Longevity and
beauty have stepped into the limelight as countless numbers of baby boomers begin
to “grow” wrinkles.
We no longer just worry about survival,
but we also fret about the quality of our health and the manifestation of such
to be exhibited outwardly – our appearance.
The biological sciences are making rapid advances in all areas.
If you are in the market for a skin care
product, beware. Know what you’re buying
before you buy it. Effective skin care
products must include ingredients that protect the skin during the day and
repair it at night.
This is the first secret of an effective
skin care program; the second is having effective products. So what is the difference between products
that work and products that do not work?
Commercial products that are successful
must also be profitable. Two methods are
used to sell skin care products. The
first is to promise something good will happen when the product is used. This is the “hope in a jar” method. It requires constant and expensive
advertising to suggest the buyer will look just like the woman in the ad if she
uses the product.
As long as the commercial runs, the
product will sell. However, cost of the
commercials is so high that it is next to impossible to make a quality product
for this market.
The second method is to make a quality
product and let the product’s performance speak for itself. Only a certain amount of advertising is
needed, and once the product is established, the name will carry future
sales. Many professional products are
marketed this way.
Most companies of mass-market products
must keep the cost of materials very low, including the ingredients and the
packaging. The ingredients are the key
to an effective product – not only the type of ingredients but also the
quality. Most inexpensive products will
contain ingredients such as mineral oil, stearic acid, and some alkali to form
a soap emulsion. A little fragrance and
color and, voila, you have a skin care product.
Many people are misled that if a product
looks good and smells good, it must be good.
Not so. Actually, it may do your
skin more harm than good.
Sometimes these poorly-formulated products
will list exotic ingredients on the label to impress the buyer. Usually, they are in the product at very low
levels-at levels that cannot possibly affect any kind of change to the
skin. It is the same as making a pot of
tea with only one tea leaf. It can be
called tea, but it is not really tea, or, at least, not very good tea.
The consumer needs to be aware that a good
skin care product cannot be made cheaply.
For example, one ingredient in a major skin care product line cost about
$3,000 a kilogram, a gram cost $3.00, so 0.9 grams will cost $2.70 just for
that one ingredient. Consider that a
good skin care product may have more than 15 ingredients. It is easy to see why the cost of skin care
products can be so expensive.
On the other hand, the average cheap skin
care product contains less than 30 cents’ worth of total active
ingredients. No matter what claims are
made for a cheap product, the quality and quantity of active ingredients tell
Whether or not you go out and buy the most
expensive skin care product on the market or the cheapest, just be aware that
not all skin care products are made equal-read the label carefully and judge
Written By: Dr.